At bodQR we believe that success in fitness, nutrition and weight loss is built on the foundation of comprehensive and compelling body & needs analysis.
Body & needs analysis should capture a holistic set of information and provide education that establishes context, drives greater commitment, and enables improved recommendations and better results.
That said, the standard "analog" approach to body & needs analysis has remained largely the same for decades, even as technology and expectations have advanced dramatically.
So, we’re on a mission to deliver deeper, best practice-driven, technology-enabled analysis that is more successful in evaluating, educating and activating users.
We understand firsthand the central challenge of getting individuals to take action to improve their fitness and weight.
In fact, across the past decade we've directly enrolled tens of thousands of members into high-commitment, premium weight loss and fitness programs, conducting hundreds of thousands of one-on-one consultations, onboarding and coaching sessions – in person, by phone and online.
We bring this experience to the development of our body & needs analysis platform.
Focus on Results
Individuals are motivated by the desire to achieve personal health goals -- so understanding, tracking and driving results is the throughline of the fitness and nutrition journey.
The best way to build a relationship is to give first, and among the best things you can give are education and insight that increase self-awareness.
Ask, Don't Guess
While inferences, assumptions and abstractions like avatars are sometimes necessary, the best way to genuinely and personally understand an individual is to simply and directly ask -- about their needs, goals, challenges, habits and more.
Provide (Visual) Context
When educating about the results of an individual needs analysis, context is the critical factor for driving understanding, relevancy and urgency -- and can best be conveyed through the use of visual frameworks.