Consumer Research Report


Member Blindness:

The Costs & Risks of Not Knowing Member Needs



Get the Executive Summary

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Consumer Research Report


Member Blindness:

The Costs & Risks of Not Knowing Member Needs



Get the Executive Summary

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Key Research Finding


Failure to Understand the Personal Fitness & Nutrition Needs of Members is Both Costly & Risky


Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members acquired, loss of current members to competitors and reduced pricing power for your services. 



0%

of members


Say It Is Important That You Fully Understand Their Personal Fitness and Nutrition Needs and Goals



0%

of members


Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You



0%

of members


Say They Will Pay Up To 50% More To The Fitness & Nutrition Business That Best Understands Their Needs 



Key Research Finding


Failure to Understand the Personal Fitness & Nutrition Needs of Members is Both Costly & Risky


Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members acquired, loss of current members to competitors and reduced pricing power for your services. 





0%

of members


Say It Is Important That You Understand Their Personal Fitness & Nutrition Needs




0%

of members


Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You




0%

of members


Say They Will Pay Up To 50% More To The Fitness & Nutrition Business That Best Understands Their Needs 






Key Research Implication


Member Intimacy Performance Gap Reduces Revenue & Competitiveness


A higher standard or greater consumer expectation for fitness & nutrition businesses around member intimacy has caused a performance gap that -- if not closed -- puts operators at a competitive disadvantage.




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Key Research Implication


Member Intimacy Performance Gap Reduces Revenue & Competitiveness


A higher standard or greater consumer expectation for fitness & nutrition businesses around member intimacy has caused a performance gap that -- if not closed -- puts operators at a competitive disadvantage.




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Key Research Imperative


Systematize and Scale Needs Analysis for Greater Success


Elevating and expanding the use of body & needs analysis allows operators to meet prospect & member expectations for customer intimacy while also building an enterprise level needs data asset that can deliver higher ROI. 



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Key Research Imperative


Systematize and Scale Needs Analysis for Greater Success


Elevating and expanding the use of body & needs analysis allows operators to meet prospect & member expectations for customer intimacy while also building an enterprise level needs data asset that can deliver higher ROI. 



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Member Blindness:


The Costs & Risks of Not Knowing Member Needs


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