Consumer Research Report
Member-Blindness:
The Costs & Risks of Not Knowing Member Needs
Get the Executive Summary
Consumer Research Report
Member Blindness:
The Costs & Risks of Not Knowing Member Needs
Get the Executive Summary
Key Research Finding
Failure to Understand the Personal Fitness & Nutrition Needs of Members is Both Costly & Risky
Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members acquired, loss of current members to competitors and reduced pricing power for your services.
of members
Say It Is Important That You Fully Understand Their Personal Fitness and Nutrition Needs and Goals
of members
Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You
of members
Say They Will Pay Up To 50% More To The Fitness & Nutrition Business That Best Understands Their Needs
Key Research Finding
Failure to Understand the Personal Fitness & Nutrition Needs of Members is Both Costly & Risky
Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members acquired, loss of current members to competitors and reduced pricing power for your services.
of members
Say It Is Important That You Understand Their Personal Fitness & Nutrition Needs
of members
Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You
of members
Say They Will Pay Up To 50% More To The Fitness & Nutrition Business That Best Understands Their Needs
Key Research Implication
Member Intimacy Performance Gap Reduces Revenue & Competitiveness
A higher standard or greater consumer expectation for fitness & nutrition businesses around member intimacy has caused a performance gap that -- if not closed -- puts operators at a competitive disadvantage.
Key Research Implication
Member Intimacy Performance Gap Reduces Revenue & Competitiveness
A higher standard or greater consumer expectation for fitness & nutrition businesses around member intimacy has caused a performance gap that -- if not closed -- puts operators at a competitive disadvantage.
Key Research Imperative
Systematize and Scale Needs Analysis for Greater Success
Elevating and expanding the use of body & needs analysis allows operators to meet prospect & member expectations for customer intimacy while also building an enterprise level needs data asset that can deliver higher ROI.
Key Research Imperative
Systematize and Scale Needs Analysis for Greater Success
Elevating and expanding the use of body & needs analysis allows operators to meet prospect & member expectations for customer intimacy while also building an enterprise level needs data asset that can deliver higher ROI.
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Member-Blindness:
The Costs & Risks of Not Knowing Member Needs
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